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FENTY PUMA X SIX:02 LAUNCH

FENTY PUMA by Rihanna and SIX:02 activated the SS18 FENTY collection during Miami Music Week in March 2018. Together, we provided a unique experience including the one of the kind SIX:02 pop-up shop at the Mondrian South Beach pool.

OO & CO created a buzzworthy, premium and exclusive FENTY PUMA by Rihanna x SIX:02 consumer and commercial experience which included a full pop-up shop, influencer gifting, live DJ performances, strategic local marketing and elevation on-site activations.