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The inspiration behind the name Au79 stems from the symbol and atomic number for gold in the periodic table and elements. All the pieces are 14K gold and are cohesive with the metal’s properties. Each piece in the collection is available in three different metals: white, yellow, and rose gold.

With the help of Lamborghini Miami and Xante Liquor, Au79 had a blowout bash with over 1,000 guests at the Setai Hotel to launch the brand in 2009. Celebrity fans include: Chace Crawford, Khloe Kardashian, Leighton Meister, Rachel Zoe, and Lauren Conrad.